Projects

Nutella - Text Analytics | R

03/2021 | San Francisco

Investigated customer’s survey with R programming using four NLP frameworks to develop sentiment analysis and analyze words relationship
Provided four main actionable recommendations to refine targeting customer, improve marketing campaign, product line and increase exposure on social media

03/2021 | San Francisco

Developed a sentiment analysis to analyze customer’s expectation and product’s review by conducting R programming using five NLP frameworks with 180 customer reviews of the brand and its top two competitors
Provide a business report to analyze the product’s competitive advantage over its top two competitors

03/2021 | San Francisco

Investigated product sales with a database of 9995 data entries and designed interactive dashboards
Provided a report to indicate specific targeting period, location and customer for the top five sales products

01/2021 | San Francisco

Developed a regression analysis with a testing score of 80.1% to investigate the top two factors that affect service
Developed a classification model with an AUC score of 73.6% to investigate a customer characteristic that would lead to service subscription
- Apprentice Chef, Inc. Case Study: Regression Model Development
  
  Conducting data exploration, feature engineering and experiment dataset with different models including OLS, Lasso, ARD, and KNN.
- Apprentice Chef, Inc. Case Study: Classification Model Development
  
  Conducting data exploration, feature engineering and experiment dataset with different models including Logistic regression, Classification tree models: Full tree, Pruned tree, Tuned tree, Random forest, and Gradient Boost.